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高三春季合刊Predicting what goes viral (P16)
发布时间:2020-05-09

本期配套教案共10页:  1  2  3  4  5  6  7  8  9  10

Predicting what goes viral (P16)
江苏省宜兴第一中学 沈骏 

Lead-in 
What are the most popular videos on social media recently? 
 
 
What are the most popular videos on social media? 
 
The #broomchallenge 
 
Cat videos 

It seems that the popularity of videos are random, but… 
What really makes a viral video?(爆款视频) 
Fast reading 
Skim the text for the main idea of each part. 
Part 1 (Para.1-2) 
Introduction to viral videos. 
Part 2 (Para. 3) 
Neuroforecasting can be used to predict the virality of a video. 
Part 3 (Para. 4-8) 
The findings of a scientific paper based on neuroforecasting. 
Part 4 (Para. 9) 
The aim of a future experiment. 

Detailed reading 
Para.1-2 
1.  Why does the author mention the recent broom challenge and funny cat videos in the text? 
To introduce the topic to be discussed. 
(Whether the virality of a video can be predicted.) 
Para.3 
2. What did scientists from Stanford University find?  
A. There are differences between viral videos in different cultures. 
B. People’s reported responses can predict the virality of a video. 
C. There are links between viral videos under different subjects. 
D. Viewers’ initial brain activity can forecast the popularity of a video. 
Para.4-8 
3. What was the brain’s response when viewers watched the most popular video? 
A. All four monitored areas displayed increased activity. 
B. Areas related to the feeling of uncertainty got more active. 
C. One area got more active while another became less active. 
D. The activity of areas related to the feeling of anticipation increased. 
Para.4-8 
4.  What can we conclude from Brian Knutson’s words? 
A. The participants’ choices to watch the videos helped them make the finding. 
B. How long the subjects watched the videos also mattered to their conclusion. 
C. Our brain activity can show something we ourselves don’t realize. 
D. When the video exceeds viewers’ expectations, it is generally more popular. 
Para.9 
5.  What is the aim of the team’s future research? 
A. Exploring the link between individual and general choices. 
B. Interviewing content creators on how they make videos. 
C. Applying their findings to shopping trends. 
D. Supporting more charity organizations.      

Post-reading 
What did scientists discover from the fMRI experiment? 
The two brain regions - the nucleus accumbens and the anterior insula - are related to the feeling of anticipation we get when we’re not certain about something’s outcome.

Discussion 
Work in groups and share your ideas.
Do you believe that individual choice is consistent with the choice made by large groups of people? What other fields could the experiment be applied to in terms of public choices? Why?

Language focus 
In the future, the team aims to use this type of fMRI experiment to understand “whether processes that generate individual choice can tell us something about choices made by large groups of people”. 
① 本句的主句为:the team aims to use this type of fMRI experiment; 
② to understand …作目的状语,whether引导的从句作understand的宾语; 
③ 该宾语从句的主干为processes can tell us something;其中that引导定语从句,修饰先行词processes; 
④ made by … 作后置定语,修饰choices。 
释义:未来,研究小组的目标是利用这种功能磁共振成像实验来了解“个人选择产生的过程是否能让我们了解到一些关于大群体是如何做选择的”。 
1. go viral 
2. a wide range of 
3. the feeling of anticipation 
4. systematical deconstruction 
5. generate individual choice 
6. charity support 
1. 疯狂传播 
2. 大范围的 
3. 预期感觉 
4. 系统拆析 
5. 生成个人选择 
6. 慈善资助 
 

本期配套教案共10页:  1  2  3  4  5  6  7  8  9  10

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